EFFECT OF MASS MEDIA ADVERTISEMENTS ON CONSUMER BUYING BEHAVIOR

dc.contributor.author	Afzal, Ayesha
dc.date.accessioned	2023-09-18T06:54:01Z
dc.date.available	2023-09-18T06:54:01Z
dc.date.issued	2013
dc.identifier.uri	http://10.250.8.41:8080/xmlui/handle/123456789/38922
dc.description	Supervisor: Dr. Masrur Alam Khan	en_US
dc.language.iso	en	en_US
dc.publisher	NUST Business School (NBS),NUST	en_US
dc.title	EFFECT OF MASS MEDIA ADVERTISEMENTS ON CONSUMER BUYING BEHAVIOR	en_US
dc.type	Thesis	en_US