Investigating People’s Intention to Use Electric Bike in Pakistan as an Extended Technology Acceptance

Abstract

The growing concern for environmental sustainability and the need of efficient transportation options have led policymakers to consider environmentally friendly modes of transportation, such as electric bikes. Considering Pakistan, a country facing significant environmental challenges, the introduction of e-mobility presents a potential remedy against environmental catastrophe. However, the socioeconomic factors affecting the perception and acceptance of electric bikes, given Pakistan's substantial dependence on the use of motorbikes, needs to be considered. This research evaluates the determinants impacting the acceptance of electric bikes in Pakistan using Electric Automobiles Acceptance Model, combined with Structural Equation Modeling (SEM). A survey questionnaire has been developed to collect data from participants. Data analysis has been conducted using R programming. The study explores demographic information and examines key concepts that includes perceived utility, ease of use, value, environmental concerns along with social impact, electricity accessibility, behavioral intentions, trust and cost-benefit to evaluate the intentions towards using electric bikes. This research aims to ascertain the determinants that drive the inclination to use electric bikes in the context of Pakistan. The study findings will help to understand key factors that can impact people’s intention to use electric bike and provide recommendations to transportation agencies and policy makers to enhance the acceptance of use of electric bikes in Pakistan. Ultimately, the results have the potential to contribute towards sustainable transportation promotion and the reduction of carbon emissions in urban settings.