Digital Media Hub A center for digital Media to promote digital literacy through interaction and exploration

Abstract

In the recent years the concept of digital media has transformed the entire world by making it a global village. Digital media has become a backbone of various industries that distribute media content both on line and off-line. It has become a tool for empowerment that provides a medium for promoting entrepreneurial skills and providing freelancing opportunities to the young graduates where they can showcase their ideas, skills and business on a wider scale. For Pakistan, the country with fluctuating economy and rising unemployment rate, a platform with global connectivity can act as a savior and connect people from around the world. But only 45% of Pakistan's youth can take advantage of this revolution and keep up with the digital advancements as the disparity in digital literacy and its experience is very high which also does not encourage the youth in exploring the potential of this field. Hence the aim of the project is to create a platform that bridges the gap created due to digital illiteracy and helps in spreading awareness regarding the impact of this field in today's digital age. The main concept revolves around envisioning a setting that not only aids in cultivating the youth's mind by providing them with well-equipped invigorating learning environments that are essential for developing digital skills, but also provides them with a platform for integration and collaboration through formal and informal designed spaces where they can explore and interact with the modern technologies and adapt according to the requirement of today's digital era.