Abstract:
Counterfeit products have become worldwide phenomena in this time and age. Even with increasing
incomes, such products are witnessing steady growth. With such a booming industry, it is important to know
the thinking behind the purchase and production of such products. Different sorts of people are the end
users of these products. This paper aims to find out who the buyers of counterfeit products are in Asia and
why do they buy them. It also focuses on determining whether the imitated products have any effect on the
genuine brand or product’s image. This paper also gives some measures that can be taken so as to prevent the
spread of such products.
