FACTORS AFFECTING CONSUMER DEMAND TO BUY NON-DECEPTIVE COUNTERFEIT PRODUCTSAN EXPLORATORY STUDY

Abstract

Counterfeit products have become worldwide phenomena in this time and age. Even with increasing incomes, such products are witnessing steady growth. With such a booming industry, it is important to know the thinking behind the purchase and production of such products. Different sorts of people are the end users of these products. This paper aims to find out who the buyers of counterfeit products are in Asia and why do they buy them. It also focuses on determining whether the imitated products have any effect on the genuine brand or product’s image. This paper also gives some measures that can be taken so as to prevent the spread of such products.