Abstract:
This thesis report is covering all aspects of marketing strategies of Shezan
pack juices and the real focus of the study is Shezan Mango juices 250ml
pack. In my thesis report I have explained the concept of marketing
management, marketing management philosophies of Shezan and strategic
planning and marketing process of Shezan. I have also explained the
marketing environment and marketing research and information system of
Shezan. Marketing mix for Shezan Mango juices is discussed in great detail.
I have explained market segmentation and targeting product, pricing, placing
and promotion strategies for Shezan mango juices. Research methodology
for this thesis report is also being discussed. In the end analysis of the
findings and recommendations for the future is being done to conclude this
thesis report.
