Shezan International Ltd.

Abstract

This thesis report is covering all aspects of marketing strategies of Shezan pack juices and the real focus of the study is Shezan Mango juices 250ml pack. In my thesis report I have explained the concept of marketing management, marketing management philosophies of Shezan and strategic planning and marketing process of Shezan. I have also explained the marketing environment and marketing research and information system of Shezan. Marketing mix for Shezan Mango juices is discussed in great detail. I have explained market segmentation and targeting product, pricing, placing and promotion strategies for Shezan mango juices. Research methodology for this thesis report is also being discussed. In the end analysis of the findings and recommendations for the future is being done to conclude this thesis report.