Marketing: Recent submissions

  • E-BUSINESS IN PAKISTAN 
    Multani, Umair Khalid (NUST Business School (NBS), NUST, 2004)
    Economic history has witnessed transformation from Agriculture based to Manufacturing based economies over the time. This transformation had its effects on social structure of the communities, as new types of jobs were ...
  • Branding: A Make Or Break Story 
    Arif, Shirin (NUST Business School (NBS), NUST, 2001)
    The process of globalization is demolishing the physical boundaries of the markets and fuelling competition. Now creation of brands plays an important role in achieving an edge over competitors. Economic interest in brands ...
  • Branding Aspects of Tapal 
    Shafi, Shahbaz (NUST Business School (NBS), NUST, 2002)
    Brands play a critical role in a firm's marketing strategy. A coherent brand analysis is a key component of the firm's overall l marketing strategy as it provides a framework to leverage strong brands into other ...
  • ETHICAL ANALYSIS OF MEDIA AND ADVERTISING INDUSTRY OF PAKISTAN 
    ALI RIZVI, SYED SHABAHAT (NUST Business School (NBS), NUST, 2001)
    This research work on media and advertising has been undertaken as part of requirement for the completion of Masters programme. The report that follows has been prepared after extensive consultations/visits to and meetings ...
  • Taking the Media Wars Outside: A look at Intense Outdoor Advertising in Pakistan Telecom Industry 
    Farooq, Sana (NUST Business School (NBS), NUST, 2005)
    Wherever we go and whatever we do, we are constantly bombarded with advertisements. In the past few years’ outdoor advertising has gained momentum in Pakistan’s advertising scene, attracting interest not only from local ...
  • Analysis of Advertising Strategies Coca Cola vs. Pepsi 
    Ali Baig, Nawazish (NUST Business School (NBS), NUST, 2002)
    Pepsi Co.’s flagship brand, Pepsi and its key competitor Coca Cola are the world’s leading cola drink brands, competing neck to neck for market share in every country and territory. Despite its acclaimed worldwide leadership, ...
  • E-Mail: An effective marketing communication tool. 
    Zafar, Nadia (NUST Business School (NBS), NUST, 2004)
    Email use is one of the major reason the online population uses the Internet for. Email has become extremely important as a channel of communication between companies and consumers and has seen growth over the past few ...
  • LUDUSMAGNUS A Way Forward for a Pakistani Game Developer 
    Umair Shabbir, Muhammad (NUST Business School (NBS), NUST, 2016)
  • IMPACT OF REGIONAL TRADE AGREEMENT (SAFTA) ON PAKISTAN ECONOMY 
    Javaid Iqbal, Muhammad (NUST Business School (NBS), NUST, 2002)
    Regional Integration has become an economic imperative for developing countries in view of the emerging trend of trade blocs capturing substantial intra regional trade. It is also a fact that even after two decades of its ...
  • IMPACT OF WTO ON TEXTILE EXPORTS PARTICULARLY BEDLINEN FROM PAKISTAN 
    Iqbal, Muhammad (NUST Business School (NBS), NUST, 2003)
    MFA(Multi-Fiber Agreement) restricted a particular country to export its textile products beyond a certain level to European and US markets. It was done in order to have a multi-lateral liberal system of trading by terminating ...
  • Impact of Western Advertisement in Pakistan: Mobile Sector 
    Ijaz, Rida (NUST Business School (NBS), NUST, 2003)
    This project is basically a descriptive study that specifically focuses on analyzing the brand image and perception of Samsung Mobile and its competitors as perceived by the different age groups of respondents. It analyzes ...
  • MARKTING PLAN OF SNAPPIES 
    ASLAM KHAN, MUHAMMAD (NUST Business School (NBS), NUST, 1999)
  • Shezan International Ltd. 
    Ahmed Khan, Moien (NUST Business School (NBS), NUST, 2003)
    This thesis report is covering all aspects of marketing strategies of Shezan pack juices and the real focus of the study is Shezan Mango juices 250ml pack. In my thesis report I have explained the concept of marketing ...
  • INTERNET MARKETING STARTEGIES FOR PAKISTANI & INTERNATIONAL BUSINESSES 
    Qureshi, M. Ahmad (NUST Business School (NBS), NUST, 2003)
    It's a brave new world out there. Computers, Internet, e-mail, and all those dot.com commercials are dominating the Super Bowl. All the big corporations and businesses in the world are making their presence online and ...
  • Performance management systems comparative study of Mobilink & Paktel. 
    Meena, Munawar Khan (NUST Business School (NBS), NUST, 2002)
    Managing employee performance is always critical and most debated upon subject in human resource management An effective performance management system sets new employees up to succeed, so they can help your organization ...
  • Branding Aspect of Proctor and Gamble’s Pantene vs. its Competitors 
    Anzaar Zia, Muhammad (NUST Business School (NBS), NUST, 2003)
    Brands play a critical role in a firm's international marketing strategy. A coherent international brand analysis is a key component of the firm's overall international marketing strategy as it provides a framework ...
  • Impact of Processed Milk Packaging on Consumer Buying Behavior 
    Muzamil, Masab (NUST Business School (NBS), NUST, 2012)
    This study seeks to examine the impact of the packaging of processed milk on consumer buying behavior. In order to ascertain the relation between packaging and consumer buying behavior, six visual elements of packaging of ...
  • COEVOLUTION SYNERGIZES BRAND PORTFOLIO MOLECULE 
    CHOUDHRY, MARIAM KHALID (NUST Business School (NBS), NUST, 2002)
    In actual processes of business transformation the managerial transformation has a critical role from the standpoint of enterprise internal organizational potentials. Its primary task is to create managerial competences ...
  • Importance of Branding” Branding the Pakistani Sweet Market Case ~ Nirala Sweets 
    Jawaid, Maryam (NUST Business School (NBS), NUST, 2004)
    Pakistan is at the dawn of the 21st century with growing and flourishing markets and a door of new opportunity opens with the growing needs. Pakistan’s economy is growing fast and trying to cope up with the rest of the ...
  • Marketing Strategy of Pakistan Tobacco Company after the implementation of International Marketing Standards 
    Zaki Abbas, Syed (NUST Business School (NBS), NUST, 2003)
    Pakistan Tobacco Company Limited is part of British American Tobacco, the world's most international tobacco group, with brands sold in 180 markets around the world. PTC produces high quality tobacco products to meet the ...

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