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Impact of Humor & Ad Argument on the Viewers' Attitude towards the Advertised Brand
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| dc.contributor.author | Umer, Ilhan | |
| dc.date.accessioned | 2023-02-09T05:29:05Z | |
| dc.date.available | 2023-02-09T05:29:05Z | |
| dc.date.issued | 2015 | |
| dc.identifier.other | CL-T-2807 | |
| dc.identifier.uri | http://10.250.8.41:8080/xmlui/handle/123456789/32358 | |
| dc.description | Supervisor: Mr. Bilal Chohan | |
| dc.description.sponsorship | Mr. Bilal Chohan | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | NUST Business School (NBS), NUST | en_US |
| dc.title | Impact of Humor & Ad Argument on the Viewers' Attitude towards the Advertised Brand | en_US |
| dc.type | Thesis | en_US |
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MS [95]