The report aims at finding a correct and valid local branding strategy for Chinese brands like “ChangHong Ruba and TCL” by analyzing Haier Pakistan strategies specifically to build up a world-class brand. As in my opinion ...

This research project determines and examines the combined effect of relationship of an employee with his organization, supervisor and his coworkers on employee Job Satisfaction in Pakistan’s telecom industry. A ...

Various economists have different views about the role of commercial banks in economic development of an economy. Schumpeter says, “It is the banking system which serves as a key agent along with the entrepreneur in ...