Abstract:
This research paper examines the acquisition of Lafarge group by Bestway cement, which
happens to be market leader in cement industry of Pakistan. What were the reasons behind the
takeover of a multinational group by the largest player and whether it would be successful in the
long run? Also, what caused an internationally reputed player to surrender its market after years
of doing business in Pakistan? We’ll also examine what requires an acquisition to be successful
and what are the blunders which lead to failure. In this regard, emphasis will be kept on cement
industry.
An interview with the focal person, who was in the team which oversaw the takeover is
conducted and it’s encrypts are included in the appendix section. Secondary research is also
incorporated in the paper but most of the data was acquired from the Bestway. The results of the
research will be compared with the past literature and in the light of that research it would be
concluded whether the deal done by Bestway will be beneficial or not.
