Acquisition of Lafarge Pakistan by Bestway Cement

Abstract

This research paper examines the acquisition of Lafarge group by Bestway cement, which happens to be market leader in cement industry of Pakistan. What were the reasons behind the takeover of a multinational group by the largest player and whether it would be successful in the long run? Also, what caused an internationally reputed player to surrender its market after years of doing business in Pakistan? We’ll also examine what requires an acquisition to be successful and what are the blunders which lead to failure. In this regard, emphasis will be kept on cement industry. An interview with the focal person, who was in the team which oversaw the takeover is conducted and it’s encrypts are included in the appendix section. Secondary research is also incorporated in the paper but most of the data was acquired from the Bestway. The results of the research will be compared with the past literature and in the light of that research it would be concluded whether the deal done by Bestway will be beneficial or not.