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Now showing items 1-20 of 206

Rebranding of Pakistan Electronics & Music, Islamabad

Murtaza, Bilal (S3H - NUST,, 2011)
Discordia (fiction film)

Arfa Saleem; Fizza Jamal (S3H-NUST, 2014)
Thesis Documentary Women empowerment response to gender based violence

Sabahat, Amna; Amjad, Hira; Saba, Zainab (S3H-NUST, 2014)
Gender Differences in Facebook Privacy management

Khan, Maida (S3H-NUST, 2014)

This research was designed to investigate the gender wise difference in privacy management on very famous social networking site, Facebook. The present study employed survey method on 400 respondents using simple random ...
Kashmir needs media

Hamza Baig; Sophia Mansoori; Umair Pervez (S3H-NUST, 2015)
Sarfaraz Bhai

Rabiah Khalid; Ridah Illahi; Syed Saboor Shah (S3H-NUST, 2015)
From nescience to hope

Anousha Abbas (S3H-NUST, 2015)
Fankaar (thesis documentary)

Jasim Ejaz; Rahat Abbasi; Kashaf Rehman (S3H-NUST, 2015)
Journey towards Heaven

Haseeb Tariq (S3H-NUST, 2015)
Thesis documentary Aaya Ranjha Mera

Shaheen, Sundas (S3H-NUST, 2015)
Thesis documentary The hope of tea

Ali, Syed Moazzam (S3H-NUST, 2015)
CELEBRITY OR NOT: IMPACT OF ADVERTISEMENT ENDORSEMENTS ON BRAND PREFERENCES FOR COSMETIC PRODUCTS

Abbas, Anam (S3H - NUST,, 2015)

This paper examines the impact of celebrity endorsement and non-celebrity endorsement on the brand preference of cosmetic products among the young consumers. As every brand is using promotional advertisements to gain the ...
Relationship of Communication Apprehension and Communication Preferences Amongst Students of NUST

Arshad, Afifa; Zafar, Sundus (S3H - NUST,, 2015)

The aim of this research was to study how the degree of communication apprehension (CA) in Pakistani university students affects their choice of usage of face-to-face (FTF) communication or computer mediated communication ...
MARRIAGE AND DIVORCE RIGHTS OF WOMEN: AN AWARENESS STUDY

MALIK, HADIA; HAROON, IZA; ABID, SABA (S3H - NUST,, 2015)

Islam has distinct rights for all different aspects of life. These rights also guide the sacred bond of Nikkah and divorce to provide justice to both the parties. This research is a study of public awareness about the issue ...
ROLE OF ADVERTISNG APPEALS IN ANIMATED ADVERTISEMENTS AND THEIR EFFECT ON BRAND RECOGNITION IN CHILDREN

Munawar, Komal (S3H - NUST,, 2015)

The paper “Role of advertising appeals in animated advertisements and their effect on brand recognition in children” aims to explore the major advertising appeals used by advertisers to target a huge market of child consumers ...
INTIMACY IN PAKISTANI DRAMAS; A QUANTITATIVE ANALYSIS

Talat, Laraib; Saeed, Tania; Hassan, Tehreem (S3H - NUST,, 2015)

This work was conducted to investigate the portrayal of couples on Pakistani prime time drama serials. This study is a quantitative content analysis of prime time Pakistani drama serials. Ten episodes each of four drama ...
PORTRAYAL OF MOTHERHOOD IN PRIME TIME DRAMAS: ANALYSIS OF THE PERSONAL IDENTITY OF MOTHERS

Salman, Farheen; Baluch, Maleeha; Ahmad, Raghad (S3H - NUST,, 2015)

This research aims to discover the portrayal of motherhood in Pakistani dramas and how the portrayal effects the perception of personal identity of mothers who watch these drams regularly. In Pakistan media is new and ...
INTERNET MARKETING COMMUNICATION IN PAKISTANI TECH STARTUPS: AN EXPLORATORY STUDY

Nasir, Marium; Khattak, Nihal Farid (S3H - NUST,, 2015)

Startups are at their boom in current Pakistani economy. Among the several factors that define their success, one is the way they market their services and products to audience. The purpose of this research was to understand ...
EFFECTS OF FACEBOOK USAGE ON SELF-ESTEEM OF INDIVIDUALS

Kousar, Seemab (S3H - NUST,, 2015)

Facebook has become a global communication platform for individuals around the world. The controlled environment allows users to form identities that present the positive and selective part of self, and form a distinctive ...
A Study on the Acceptance of Stereotypical Gender Role Portrayals in Television Advertisements by the Pakistani Youth

Zehra, Eilaf; Malik, Noormah (S3H - NUST,, 2015)

The basic aim of advertising is to promote a particular brand or a product, increase awareness and purchase action. Yet, advertising may also have a huge impact on the values, attitudes and behaviors of consumers. Gender ...

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