The Untold History is a multimedia project that explores the rise of Ranjit Singh’s Sikh empire. Referred to as the ‘golden period’ in the history of Punjab, this project unravels the political, social and economic environment ...

This project is a development support communication campaign for Akhter Hameed Khan Resource Center’s project “Library Corner and learning center,” based in Dhok Hassu. The organization carries out development based ...

“Pakistan’s Top Story” is a __ minutes long docudrama focusing on major child abuse scandal that took place in a village called Hussain Khanwala, in the Kasur region of Pakistan. The docudrama shows the initial role of ...

Children are the major consumers of the junk food these days and they get attracted towards the peripheral cues in food advertisements. Keeping this in mind the present study focuses on the effects of the peripheral cues ...

The purpose of this study is to determine the impact of consumption of US TV shows on the cultural identity of the youth in Pakistan. The research method was quantitative and included a survey questionnaire which was ...

Stylistics is an integral part of the meaning of the message being conveyed through advertisements that help in the better understanding of these commercials. Keeping this in mind, this thesis aimed ...

Facebook has become a global communication platform for individuals around the world. The controlled environment allows users to form identities that present the positive and selective part of self, and form a distinctive ...

Fund my education (FME) is a non-profit organization in Islamabad, aiming to facilitate students facing problems that may hinder their access to education. By providing different kind of services, e.g. financial or ...

Startups are at their boom in current Pakistani economy. Among the several factors that define their success, one is the way they market their services and products to audience. The purpose of this research was to understand ...