This research aims to discover the portrayal of motherhood in Pakistani dramas and how the portrayal effects the perception of personal identity of mothers who watch these drams regularly. In Pakistan media is new and ...

The thesis focusses on a full 360 degrees advertising campaign of a local food café Naan Stop, including the big idea, theme, creative strategy, marketing tools used, model applied, media mix and some element of PR activities ...

The paper “Role of advertising appeals in animated advertisements and their effect on brand recognition in children” aims to explore the major advertising appeals used by advertisers to target a huge market of child consumers ...

“Pakistan’s Top Story” is a __ minutes long docudrama focusing on major child abuse scandal that took place in a village called Hussain Khanwala, in the Kasur region of Pakistan. The docudrama shows the initial role of ...

This study explores the use of Snapchat in Pakistani youth in reference to the Uses and Gratification Theory. The study’s objectives are divided into 3 categories, each entailing the three sections of Snapchat; discover, ...

Climate change is one of the most pressing challenges facing the world in general and Pakistan in particular. Climate-induced extreme events, including floods, heatwaves, and unpredictable rainfall, have affected the lives ...

Over the past few centuries, as the World has come under the thrall of modern innovations and industrialization, Sufism has gradually lost its meaning and its luster. Most of the western nations believe in the practical ...

Rediscovering Rawalpindi is a multimedia story created by Seerat Qurban, Rida Shah and Zain Khan Afridi at the Institute of National University of Sciences and Technology (NUST). The project aims to explore the historically ...

To humanize the stories of thousands who have died in the terror attacks which have gripped the whole country for the past decade, it is necessary to tell their stories in an impressionistic form so that people know what ...