MS: Recent submissions

  • ENTREPRENEURIAL INTENTION AMONG UNIVERSITY STUDENTS 
    ZIA, ANOOSHE (NUST Business School (NBS), NUST, 2013)
    Entrepreneurs play an important role in the economic development of a country. At a local level, they are capable of meeting market demand, create jobs, and create value for themselves, customers, as well as employees. ...
  • Pakistani Women Entrepreneurs: Experiences of Starting and Growing a Business 
    Malik, Sadia Javaid (NUST Business School (NBS), NUST, 2005)
    This report on “Pakistani Women Entrepreneurs: Experiences of Starting and Growing a Business” presents the conclusions and final set of recommendations based on outcomes from the research work that was carried out. The ...
  • Going Digital with “JAZZ HEARTBEAT” 
    Syed, Akbar Ali (NUST Business School (NBS), NUST, 2017)
    The Project was assigned by the management keeping in view the need of smart app for monitoring customer’s experience. Basically this is a Global project of VEON , So vendor selection is done by initiating Request for ...
  • Improving Profitability at Ufone by Optimizing Operating Expenditure 
    Saadat Ali Khan, Muhammad (2016)
    In order to sustain the rigorous competition amongst telecom operators, Ufone is trying to modernize its network and cut down its expenditure. An area of crucial importance in this regard is their operating expenditure to ...
  • Sugar Industry of Pakistan 
    Ahmad, Toqeer (NUST Business School (NBS), NUST, 2015)
    Sugarcane is the main source of sugar production in Pakistan and accounts for almost 99% of the total sugar produced in the country. Sugar is the primary sweetener used in most Pakistani beverages and soft drinks and is ...
  • BG Products Marketing (5 Year Journey) 
    Saleem, Fuad (NUST Business School (NBS), NUST, 2016)
    The presented industrial marketing report deals with the real time analysis of:  The Learning of how a new product is promoted and floated in the market  The merits of the said product for the customer vehicles  The ...
  • UFONE’S PERFORMANCE AND IT’S PMS 
    Mukhtar, Aasim (NUST Business School (NBS), NUST, 2010)
    A brief study of Ufone’s Performance over the years, it’s Performance Management System and link between Organizational Objectives & rewarding mechanism under PMS
  • ONLINE MARKETING 
    Mustafa, Zeeshan (NUST Business School (NBS), NUST, 2002)
    The Web has created a new marketing arena with new rules and new opportunities. Many approaches for the assessment of Internet marketing strategies are based on existing marketing paradigms. Successfully conducting business ...
  • WTO & Its Impacts on Pakistani Pharmaceutical Industry 
    Hussain, Kamal (NUST Business School (NBS), NUST, 2004)
    First of all I thanks to Almighty Allah, whose blessings enabled me to accomplish this task successfully. I am thankful to my advisor sir Asim Ali Faiz for giving me the opportunity to work on this research project. I ...
  • MARKETING COMMUNCATIONS STRATEGY OF TOYOTA COROLLA 2002 VIS-À-VIS ITS COMPETETORS 
    Saeed, Waqas Bin (NUST Business School (NBS), NUST, 2000)
    Integrated Marketing Communications (IMC) is one of the modern and popular topics in the area of marketing communications of an enterprise. Integrated Marketing Communications is all about using the different elements of ...
  • Influence of Advertising on the Behavior of Children 
    Akbar, Usman Ali (NUST Business School (NBS), NUST, 2004)
    This research study is on “THE INFLUENCE OF ADVERTISING ON THE BEHAVIOR YOUNG CHILDREN” for the thesis of MBA. The sample size of this research was 45 with 30 children and 15 sets of parents who had children between the ...
  • IMPACT OF WTOON STRATEGIC MARKETING; ACASE ON FAUJI CEREALS 
    AHMED, UMAR (NUST Business School (NBS), NUST, 2002)
    WTO; What is this organization and what are its impacts for a cereal producer like Fauji Cereals in Pakistan , this is the theme behind the thesis. Nowadays, a lot of research is being done to establish a link between ...
  • THE STUDY ON AN ENVIABLE SUCCESS AND REMARKABLE GROWTH OF UFONE IN THE PREVAILING TELECOMMUNICATION ENVIRONMENTS OF PAKISTAN 
    Sajjad Akbar, Khalid (NUST Business School (NBS), NUST, 2001)
    Cellular phones, once used to be status symbol for an affluent class have now emerged as staple need of our life with the turn of new millennium. Exorbitant prices of the mobile phones denied the common people an access ...
  • TO STUDY THE REPOSITIONING AND REBRANDING OF LIFEBUOY PAKISTAN 
    QASIM, SHENNAL (NUST Business School (NBS), NUST, 2013)
    As far as repositioning and rebranding are concerned, a brand might undertake the decision to opt for these due to a number of reasons. The place that a brand makes in the mind of a consumer is so vital that it can make ...
  • Effectiveness of Fairness Creams Advertising: A Case Study on Fair & Lovely 
    Nazar Zaidi, Sarah (NUST Business School (NBS), NUST, 2004)
    Since times immemorial, the obsession with fair skin tone has been present in the females of Asia particularly those belonging to the subcontinent. They try home-made remedies, use commercial products, and spend generously ...
  • STUDY OF CRM ARCHITECTURE AT TELENOR PAKISTAN AND ITS IMPACT ON CUSTOMER RETENTION AND CUSTOMER INSIGHT 
    Aslam, Komal (NUST Business School (NBS), NUST, 2013)
    Telecommunication industry has been particularly reaching maxing levels of growth in third world countries including Pakistan. In this hyper competitive environment, each telecom company is keeping an attacker‘s mindset ...
  • EXPLORING POTENTIAL CHANNELS TO INTERCEPT CUSTOMERS IN BABY DIAPER MARKET 
    NAVEED, FAHD (NUST Business School (NBS), NUST, 2013)
    In Pakistan, Proctor and Gamble enjoys the leading position in diapers category by claiming 73% of the market share. Such statistics do not only reveal the strength of a brand in a market but also suggest an opportunity ...
  • HISTORICAL PERSPECTIVE OF EDUCATIONAL BRANDING AND FUTURE LESSONS 
    Khan, Tahir Abbas (NUST Business School (NBS), NUST, 2008)
    The relative term Educational Branding, its dimensions and different perspectives are considerably new in this part of the world i.e. Asia, specifically in our country Pakistan. It has not been a long time since organizations ...
  • PERCEPTIONS OF UNIVERSITY STUDETNS IN PAKSITAN TOWARDS TEA AND HOW THESE AFFECT THE BRAND OF TAPAL 
    RAZA ABBAS, SYED MOHSIN (NUST Business School (NBS), NUST, 2005)
    This study has been undertaken with a view to study the perceptions and attitudes of youth in Pakistan towards tea to see whether young people have come to closely associate themselves with tea or is tea still largely a ...
  • E-BUSINESS IN PAKISTAN 
    Multani, Umair Khalid (NUST Business School (NBS), NUST, 2004)
    Economic history has witnessed transformation from Agriculture based to Manufacturing based economies over the time. This transformation had its effects on social structure of the communities, as new types of jobs were ...

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