This paper focuses on a state-owned enterprise (SOE) in Southeast Asia which utilizes an Enterprise Resource Planning (ERP) System to aid the restructuring and privatization process. It demonstrates that ERP systems ...

Commercial Banks have undergone a radical change in the recent years. Once operating in a non-competitive environment similar to utilities, they now face competitors not only from within their own industry, but from a ...

Executive Summary The following thesis has been carried out to have a look at the exports of Pakistan and at the government policies in order to boost the exports of the country. For the last many years it has been seen ...

For an overwhelming majority of countries. The postal service is the most basic and most common means of communication. Pakistan is no exception to it. In a world where reliable and speedy communication is essential to ...

Branding has been around for centuries as means to distinguish the goods of one producer from those of another. Branding is not marketing. Rather it is an integral part of your marketing strategy. The reason I have chosen ...

3G/4G services were launched in June 2014 in Pakistan. All telecom operators have invested heavily to increase their revenues and start a new era of growth for this industry. All operators are advertising about the need ...

The objective of this research was to determine the impact digital content marketing has on creating brand awareness and hence sales and customer loyalty. To achieve these objectives, a focus group interview was conducted ...