Mass Communication: Recent submissions

  • Promotion of Endangered Languages on Social Media: A Case Study of the Burushaski Language 
    Fatima (School of Social Sciences and Humanities (S3H), NUST, 2023)
    The Himalayan region, home to over 150 million people, hosts one-sixth of the world's languages, including the endangered Burushaski language. Pakistan, with 72 languages, hosts 26 of these, including the endangered ...
  • Transnational Film Adaptation and Its Repercussions on Film Content: A Study of Lee Hwan-Kyung’s “Miracle in Cell No. 7” 
    Hanfi, Abdul Samad (School of Social Sciences and Humanities (S3H), NUST, 2023)
    This study aimed to examine how a film's content was affected by culture when it is adapted in a transnational context. The research was based on format adaptations in films context. The theoretical framework for this ...
  • Influencer Marketing: Parasocial Interaction and Purchase Intention of Consumers by Influencers on Social Media in Pakistan 
    Khan, Fatima Wali (School of Social Sciences and Humanities (S3H), NUST, 2023)
    The surge in Instagram's popularity has given rise to the phenomenon of 'Instagram influencers.' This trend has significantly impacted the business and marketing sectors by profoundly influencing consumers' purchase ...
  • Uses and Gratification of Korean Dramas for Pakistani Female Viewers on Netflix 
    Bukhari, Syeda Hilya (School of Social Sciences and Humanities (S3H), NUST, 2023)
    South Korean dramas have witnessed a significant surge in popularity on a global scale, particularly among the female audience. This study aims to explore the uses and gratifications of K-dramas for Pakistani female ...
  • Exploring the rank awareness of Pakistani Khawaja Sara Community: An Interpretative analysis 
    Ahmed, Ali (School of Social Sciences and Humanities (S3H), NUST, 2023)
    The Khawaja Sara or transgender community in South Asia is considered as one of the most oppressed community in South Asia. Paul Freire (1970) in Pedagogy of the Oppressed states that no oppressed should be named on ...
  • “THE PERFECT MATCH” 
    Akhtar, Aleena (School of Social Sciences & Humanities (S3H), NUST, 2019)
    A good thriller/crime story can always capture attention of many with its proper treatment in terms of audio/visual representation. Crime thrillers or suspense genre makes up to closely 25- 40 percent of all the sales ...
  • ABA KAY NAAM 
    Mahmood Hassaan, Maria (School of Social Sciences & Humanities (S3H), NUST, 2019)
    The film Aba kay naam is about an orphan who is a beautiful soul inside out and fortunately finds a friend with a similar heart. The story further develops between friends and strengthen into an everlasting relationship ...
  • Creative Entrepreneurship: Opportunities and Challenges in Pakistan 
    Altaf, Aroosa (School of Social Sciences & Humanities (S3H), NUST, 2021)
    With the changing entrepreneurial landscape of competitive economies, creative entrepreneurship is documented as the new paradigm. Whereas as a field it is still emerging, rather focuses on the intellectual capital and is ...
  • TRIPLE HELIX AND CREATIVE INDUSTRIES: THE ROLE OF UNIVERSITIES, INDUSTRY, AND GOVERNMENT IN CREATIVE SECTOR OF PAKISTAN 
    Aftab, Baila (School of Social Sciences & Humanities (S3H), NUST, 2021)
    Creative industries, in current economic dynamics, are considered as a new mechanism for boosting economic growth around the world, which is based on an individual’s creativity, talent, and innovation. Whereas this sector ...
  • EDUCATION, BEYOND THE DIVIDE! 
    Mushtaq, Sana (School of Social Sciences & Humanities (S3H), NUST, 2020)
    This documentary aims to present the situation of inclusive education in Pakistan. Mainstreaming children with special needs by enrolling them into regular schools having modified syllabus is what inclusive education is ...
  • ANOKHA SAFAR: A JOURNEY TOWARDS NEW REALITY 
    KHAN, SABA (School of Social Sciences & Humanities (S3H), NUST, 2023)
    This project attempts to make history storytelling more interactive in museums by introducing, installing, and implementing augmented reality technology in a traditional museum set up. By adding supplementary information ...
  • Kamzor 
    Akram, Muhammad (School of Social Sciences & Humanities (S3H), NUST, 2019)
    This story is about a man who is leading a life of compromise and sacrifice he made in order to give his son a better life. His wife files for divorce and gets re-married leading a happy life, leaving her son and husband ...
  • IT’S A CERTAIN TRUTH The Current Sanitation Situation of Islamabad with Awareness Campaigns in Highlight 
    Sardar, Minahil (School of Social Sciences & Humanities (S3H), NUST, 2020)
    ABSTRACT The documentary, ‘It’s a Certain Truth’ revolves around the sanitation situation of Islamabad. It shows the garbage cleaning process followed in the capital city along with the social change makers who are ...
  • THE ART OF SURVIVAL The Challenges Of Celiac Disease In Pakistan & An Opportunity For Generating Awareness a Documentary 
    Razzaq, Farwa (School of Social Sciences & Humanities (S3H), NUST, 2020)
    The documentary “The Art of Survival” aims to present the challenges of one of the most undiagnosed disease; Celiac in Pakistan. Celiac is an auto-immune disease in which the small intestine gets damaged upon the ingestion ...
  • ADAPTATION OF SAADAT HASAN’S WORK IN MANTO: A POSTMODERN CRITIQUE 
    Maaz Jan, Ghulam (School of Social Sciences & Humanities (S3H), NUST, 2020)
    In the contemporary creative industry, adaptation plays a crucial part. Presently, there is a great ongoing discussion in academia regarding the appropriate framework for adaptation studies due to its multidisciplinary ...
  • TAQREEZ A DOCUMENTARY ON THE ELDERLY IN PAKISTAN 
    MEHREEN, ABEERAH (School of Social Sciences and Humanities (S3H), NUST, 2022)
    Growing old is a part of life. Usually starting at 60 years of age, it is often considered to be the start of declining health and quality of life. Even though elderly people make up 7% of the population in Pakistan, ...
  • (In)direct Relationship of Cognitive Appraisals, Privacy Concerns, Privacy Knowledge with Privacy Protection Behavior 
    ZAFAR, BEENISH (School of Social Sciences and Humanities (S3H), NUST, 2022)
    The rise in the use of internet is not only making things and tasks easier and effortless for public but also giving a rise in the issues regarding privacy towards internet. People today do not realise how and to what ...
  • NEEDS GRATIFICATION AND YOUTH: NEWS CONSUMPTION PATTERNS OF MEDIA STUDIES’ STUDENTS 
    Asghar, Nida (School of Social Sciences and Humanities (S3H), NUST, 2019)
    This research study has examined the relationship between the demographic predictors (i.e. gender, age and institution) and the news consumption habits of Media Studies’ undergraduate students from the four highly ...
  • The Melodies of the Marwaries 
    Awais Anwer, Muhammad (School of Social Sciences and Humanities (S3H), NUST, 2021)
    Cholistan has long been renowned for its rich culture, history, and music. This documentary is particular about their folk music that contains the melodies of the Marwaris. The term Marwari is believed to be derived ...
  • Identity-Based Social Movements on the Digital Public Sphere: The Case of Pashtun Tahafuz Movement’s (PTM) Use of Twitter 
    Hameed, Zeeshan (School of Social Sciences and Humanities (S3H), NUST, 2022)
    This study aimed to examine how an ethnic-based Pashtun Tahafuz Movement (PTM) uses collective action frames on twitter to define problems, assign blame, convey a plan of action, and inspire participation. For this ...

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