This study investigates the visual communication strategies employed by Pakistani homemade food businesses on Instagram, a platform boasting 13.91 million users in Pakistan. While existing research often focuses on beauty ...

This study investigates the influence of crime content on viewers, specifically focusing on women's perceptions of crime in society. The study aims to determine whether such content effectively raises awareness of crime-related ...

An intended thought-provoking philosophical fiction short film, two prisoners on death row- a convicted murderer of a corrupt politician and a wrongly accused man- engage in a profound discussion on mortality, justice and ...

The goal of this thesis is to engage younger generations while preserving cultural heritage through the creative integration of Augmented Reality (AR) technology to revive and promote traditional games of Pakistan. The ...

This documentary thesis explores the evolving gender roles and marriage perceptions among Generation Z in Pakistan, influenced by globalization, digital revolution, and social media. While Gen Z holds progressive views ...

This study highlights why students from rural areas of Pakistan are migrating to Islamabad for the purpose of higher education to study in the universities of Islamabad and how they face cultural shock, the four phases ...

The purpose of this documentary is in-depth exploration of the historical, architectural, and cultural significance of Poonch House, revealing its past grandeur, current decline, and the urgent call for its preservation ...

This study examines the impact of crisis events, particularly flood disasters, on interpersonal communication and social support networks within the communities of Khyber Pakhtunkhwa, Pakistan. Through the lens of ...

This documentary aims to delve into the emergence of the economy in Pakistan and highlight how digital platforms have transformed the employment landscape by offering fresh avenues for freelancers in Pakistan. This ...

Travel and tourism sector is expanding in Pakistan. Earlier for gaining information on trips, traditional methods like travel agencies were acquired. However, with the arrival of social media, the transition is now ...